Frequently Asked Questions

Are supplements necessary?
Where Do The Vitamins and Minerals Come From?
What are isolated chemical vitamins and minerals?
What are FoodMatrix™ nutrients?
What are the benefits?
What is the Guarantee?
What is your "Disclaimer" and why do you have one?

Are supplements necessary?
It is well understood that soils have become depleted of essential minerals and that people do not obtain anywhere near sufficient quantities of essential nutrients from the food currently being consumed. The nutrient quality of food has been eroded through modem farming techniques, processing, transportation, as well as the preoccupation of food producers to make the food look good on the shelf rather than concerned about the quality of the food.

These factors, combined with poor food choices and imbalanced diets, contribute to an inadequate intake of vital nutrients. Nutritional supplementation is essential in the modern world. There are, however, significant differences in the quality and efficiency of different nutrient supplements.

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Where Do The Vitamins and Minerals Come From?
The vast majority of vitamins and minerals available today are supplied by a few extremely large and powerful chemical companies. These companies dig up or produce the nutrients that go into the countless various brands of products that you see on the shelf's today. The nutrients that these few companies produce full under the labeling of USP (United States Pharmacopoeia) and you will see this on most of the containers of the vitamins and minerals you buy today.

The trouble is these companies do not supply the nutrients in a food source that the body recognizes but either break the food down and extract each vitamin separately or grinds up rock to extract the minerals. These are known as Isolated Chemical nutrients as they have been isolated from the food source leaving you with a single nutrient such Iron.

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What are isolated chemical vitamins and minerals?
Knowing that our current food supply does not supply all the nutrients necessary to survive and in an attempt to make our life's easier, science has found a way to compensate for the loss. Nutrients are removed from their natural environment and presented as a synthesized single chemical. As an example, ascorbic acid is never isolated in nature, but occurs in a food matrix, molecularly imbedded to other food elements including bioflavonoids, proteins, carbohydrates and lipids and known as vitamin C.

The body recognizes nutrients in a food form and can efficiently utilize nutrients from whole food. The body has difficulty in recognizing and processing the chemically isolated forms and so just rejects it. To give you an example, if you took the wheels, engine and seats out of your car you would net get very far. This is basically what you are doing by removing the nutrient from the complex matrix of a whole food. The absorption factor for most chemical isolates is in the area of 5% and very rarely exceeds 20%. This may be the reason that many scientists and doctors have suggested that taking large amounts of supplements is only useful for producing expensive urine.

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We all know that it would be best to receive the nutrients we need from the food we eat.  However, in our modern world this has become impractical and just about impossible.

The human being is designed to utilize nutrients from plants.  The closer to the plant source in the food chain, the greater benefit in terms of nutrient utility.

When a person eats a plant or part of a plant for nourishment, the nutrients, including vitamins and minerals are integrated or imbedded to proteins, carbohydrates and lipids in a complex food matrix.  The nutrients, because they are in a food-matrix, are highly bioavailable to the body and this results in a higher rate of utilization.  

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What are the benefits?
Numerous studies have shown that imbedding vitamins and minerals to proteins, just as they are found in natural foods, enables them to be utilized more effectively by the body.  That's why FoodMatrix nutrients are far more efficient.  Studies conclude that the absorption is five (5) times more effective and the retention and bioavailability is sixteen (16) times more effective.  Therefore, providing high potency reserves that the body can use when it needs them most.  

This technology is based on the scientifically proven concept that vitamins and minerals are much better absorbed, utilized and retained by the body if they come from a natural food source as compared to an unnatural isolated chemical source. To give you an example, the only place you can find vitamin C is inside food such as an orange. As soon as vitamin C leaves the food, it becomes ascorbic acid; it is no longer vitamin C. The body is designed to digest food, not chemical nutrients.

FoodMatrix™ nutrients are vitamins and minerals imbedded in a food matrix. In the edible portions of our natural foods, vitamins and minerals are always found in protein complexes. They are never found as isolated pure molecules and they are never found to be imbedded to other chemicals. Vitamins and minerals which are present in food are contained within a complex matrix of proteins + carbohydrates + lipids + enzymes + bioflavonoids + trace elements.

Professor J. Vinson from Scranton University in Pennsylvania has been involved for many years in conducting trials comparing isolated chemicals and food state nutrients. His summary expresses the important elements of this unique and remarkable technology: "FoodMatrix™ nutrients are the most important advancements in nutrition today. They are not just another brand of USP vitamins and inorganic mineral salts. Instead, food state nutrients are a unique generation of vitamins and minerals that are molecularly imbedded to the basic building blocks of life: protein."

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What is the Guarantee?
           
All FoodMatrix™ products are 100% natural and safe, with no side effects. Because they are a food, they can be taken on an empty stomach and will not adversely interact with diabetic medications.